T+A Elektroakustik is one of the leading international manufacturers of premium hi-fi components. The success story of this privately owned company began in 1978. One of the oldest and most important product groups is the R-series, whose relaunch we accompanied for T + A
For the launch of the completely redesigned, revised and updated R-series we developed a campaign and a brochure that provides a comprehensible access to the very complex universe of T+A products. Supported by purist photography, the brochure first introduces the concept and design of the R-series before describing the individual components and explaining all the technical details of this innovative new development. Also, the visual style follows this concept and becomes more and more detailed with increasing depth of information.