Staatliche Kunstsammlung Dresden (Dresden State Art Collections)
Our campaign for the jubilee exhibition allows the visitors to become collectors. Golden silhouettes of the objects show what there is to be seen in Dresden. Over time, more and more silhouettes become visible as objects.
The mechanism is borrowed from Panini sticker albums and playfully translated here into the context of art and history. The silhouettes are used not only in communications but also in the exhibition design, the guidance system, and the catalogue, and thus enhance the entire public image of the exhibition.