By establishing "Grimmwelt" the city of Kassel dedicated the Brothers Grimm an own exhibition venue right at their longtime domain. Heine/Lenz/Zizka won through the bidding and is designing all the media from now on.
Characteristic for the work of Brothers Grimm is their perpetual examination of the principles of language and fantasy beyond the written word.
Language has always been subjected to an ongoing transition not only from a historical point of view. The constant change and the tight connection between the word and the intangible concept of fantasy should also reflect in the corporate design for Grimmwelt. The result is a word mark integrated into a freely editable title block: variable, inspiring and contemporary to purposely restrain historicising