We planned and designed the new website of Bahn-BKK, one of the biggest company health insurance programs in Germany. The new website makes use of existing corporate design elements that we revised to fit the digital world. Major tasks were communicating at eye level without using stereotypes, a fresh and clear design, as well as a usability concept that embraces Bahn-BKK’s diverse audience.
The result is an accessible responsive layout featuring different reading speeds and an easy-to-use descriptive introduction for various target audiences.
We provided the editors with a large range of possibilities working within the stringent visual identity by using customized landing pages and flexible modules.