Heine/Lenz/Zizka Projekte GmbH / Frankfurt, Berlin

HAMBURGER KUNSTHALLE
CAMPAIGN

Hamburg’s renowned HAMBURGER KUNSTHALLE will be closing parts of the museum for the public in order to undergo an extensive modernisation process until the beginning of 2016. »Galerie der Gegenwart« the 1997 built part of the museum will remain open to offer an attractive program for its visitors. 

To underline the museum’s openness was the main ambition of the »WEITER OFFEN« (translated »Further Open«) campaign we developed for Hamburger Kunsthalle along with a new font, flyers, posters and other printed matter including banners outside the buildings. 

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  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Logo
  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift,
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Außen, Fassade
  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Ausstellung, Kampagne, Weiter Offen, Dot-Schrift, Schild
  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Fahnen
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Verschalung
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Verschalung, Bemalung
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Verschalung
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Dot-Schrift, Print
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Spot On, Ausstellung, Dot-Schrift, Postkarte, Print

 

To continously report on the progress of the construction, current exhibitions and events we furthermore designed a microsite www.weiter-offen.de which partially operates as a blog and provides visitors with special insights into the process.

  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Spot On, Ausstellung, Dot-Schrift, Microsite, Website
  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Spot On, Ausstellung, Dot-Schrift, Microsite, Website, Casper David Friedrich, Der Wandere über dem Nebenmeer
  • Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Spot On, Ausstellung, Dot-Schrift, Microsite, Website, iPhone
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Kampagne, Weiter Offen, Spot On, Ausstellung, Dot-Schrift, Plakat

As part of the ongoing modernisation HAMBURGER KUNSTHALLE will also be showcasing selected masterpieces from their own unique collection by literally placing them in the spotlight in an exhibition called »Spot On«. Likewise the specially designed dot type of the »WEITER OFFEN« campaign was applied for the exhibition. 

The catalogue for the Spot On exhibition is available online for 9,90 €. Purchase here

 
 
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Ausstellung, Kampagne, Weiter Offen, Spot On, Dot-Schrift, Plakat
Hamburger Kunsthalle, Museum, Heine/Lenz/Zizka, H/L/Z, Corporate Identity, Corporate Design, Modernisierung, Ausstellung, Kampagne, Weiter Offen, Spot On, Katalog, Print, Dot-Schrift